Some stories begin with an idea.
Others are born from a meeting of mind, a shared energy, and a different vision.
Some stories begin with an idea.
Others are born from a meeting of mind, a shared energy, and a different vision.
ORIGINS
Born in 2021, Cruz Farm is above all a human adventure driven by a clear vision and strong ambition.
Two personalities, Justine Cruz and William Gay, united by a shared passion and the desire to bring together different yet complementary worlds: music, hemp culture, and human connection, to create a project far removed from traditional market standards.
The story began in 2017, when William Gay co-founded Hemp Embassy, one of the first CBD-specialized stores in Italy, which later became a benchmark in the European hemp cuttings market.
This pioneering experience allowed him to develop strong expertise in the sector and to gain a deep understanding of the expectations of B2B and B2C clients, as well as consumers seeking quality and a more natural lifestyle.
At the same time, William is also the founder of Unconventional Events, a company known for organizing some of Italy’s largest festivals and events, including Monsterland Halloween, which brings together more than 40,000 attendees. This world of music, sharing, and human connection has deeply shaped the identity of Cruz Farm.
VISION
From day one, the objective has remained the same: to combine skills, experience, and passion to build a free-spirited, modern, and distinctive brand.
More than just a farming company, Cruz Farm stands out through its unique identity, creative energy, and its way of seeing things differently.
Today, we offer a wide range of flowers, hash, extracts, oils, and raw materials based on CBD, CBG, and CBN.
Each product is developed with precision and meticulous attention to detail, delivering natural solutions of exceptional quality while integrating the latest innovations and technologies in the industry.
Our cultivation sites are located in Italy and rely on various production methods, including hydroponic greenhouses, greenhouse cultivation, and outdoor farming.
Our entire range is tested and certified in compliance with current European regulations.
Inspired by music, human connections, and freedom, and driven by strong expertise, Cruz Farm continues to grow with the same ambition that defined its beginnings: to offer a unique experience while remaining true to its identity, values, and original vision.